.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in venture capital every year, have raised almost $360 million up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That decline is because of market concentration, heightened governing tensions, and economical uncertainties.ADWEEK consulted with five VCs who continue to acquire adtech companies, even with these challenges, about what they are actually seeking as well as what they stay away from. Possibly unsurprisingly, these clients are actually targeting chances in privacy-focused modern technologies and also industry-specific places such as linked TV.